Subjective well-being, mobile social media and the enjoyment of tourism experience: a broaden-and-build perspective

Drawing on the broaden-and-build theory of positive emotions, this study treats tourist pre-existing subjective well-being as an antecedent to use mobile social media (MSM) for sharing tourism experiences. The further examines how influences experience. Data were collected from a sample 1084 consumers who have experience using MSM results show that has effect MSM, which leads enjoyment digitalized provides important implications research and practice.